As I was putting on my winter coat this morning I found a roll up for a free coffee from Tim Hortons in my pocket. (my friends in Canada and Northern US will know what this is) Roll Up The Rim To Win contest normally starts around February, and I got to thinking how cool it would be to see Blackberry give away say 100 free unlocked Z10 devices as prizes through the Roll Up promotion. both BB and Tim's being Canadian icons I think this would go a long way in getting a lot of buzz for BB10. When BB launched their new NFC payment app the event was held at a Tim Hortons, so they already have a good working relationship. what do you guys think of this idea? or what other kinds of promotions would you like to see BB do to promote the up coming launch?
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