Looking at the UK deals, either the carriers are being greedy or Blackberry has set the prices a little high.
either way BB10 has been shown to be around the level of Android and iOS and not way ahead of them as some mistakenly believed.
By pricing themselves in the category, or indeed in front of, the likes of the S3 and iPhone 5, Blackberry may have priced themselves out of the game.
The Z10 will have some moderate success no doubt, but neutrals will not choose a Z10 over the more established and popular flagship devices, especially if they have to pay the same or more for it.
It is vital for Blackberry to release a budget device quickly, as it's biggest users are budget users here and the Z10 is clearly not targeted for them
either way BB10 has been shown to be around the level of Android and iOS and not way ahead of them as some mistakenly believed.
By pricing themselves in the category, or indeed in front of, the likes of the S3 and iPhone 5, Blackberry may have priced themselves out of the game.
The Z10 will have some moderate success no doubt, but neutrals will not choose a Z10 over the more established and popular flagship devices, especially if they have to pay the same or more for it.
It is vital for Blackberry to release a budget device quickly, as it's biggest users are budget users here and the Z10 is clearly not targeted for them